Ford Killed Ford

Tuesday, September 05, 2006

Ford Killed Ford

In 2001, William Ford Jr. took over as C.E.O. of Ford vowing to restore fiscal responsibility, create better products, and repair the reputation of the brand after the Firestone recall that nearly brought the company to its knees. Ford and Firestone recalled over 1 million vehicles creating a buzz that the end was near for the troubled automaker, and Firestone to be honest.

It is five years later and the company is in worst shape than before he took over. The first half of 2006 the company lost 1.5 billion dollars, Over the past year and a half one of Ford’s flagship vehicles, the Explorer haven’t even cracked the top 10, the company can’t keep up with its competitors in product introduction, and the stock is at an all time low six dollars. The only people who own the stock work for the company. Here in Detroit, Ford appears on the front page of the newspaper so much they should rename it The Ford News.

I applaud Jr. for stepping down but it is too late. I watched as GM introduced over 20 new vehicles in 2 years. When I looked across the street, I saw the Ford Five Hundred and Fusion and thought to myself ,“what are they doing”. It was not just the fact that the vehicles lacked style and substance, the company failed to meet it’s promise of producing newer, better vehicles, even though sales of everything in their portfolio was falling faster than rain in the Amazon. Bill Ford Jr. has blood on his hands.